It seems that Facebook has just recently received praise from Greenpeace. Apparently, this happened after it finally came clean about their carbon emissions. The social-networking giant reported that the gas emissions from their office space, employees, air travel, data center, and so on totaled about 285,000 metric tonnes in 2011.
The report on Facebook went on to give people a total of what kind of energy they use. The biggest form of energy that Facebook uses is coal at 27 percent. This was followed by clean and renewable energy at 23 percent. The company also gets 17 percent of its energy from natural gas and 13 percent from nuclear energy. The last category was called “uncategorized,” and Facebook gets about 21 percent of its energy from these sources. That being said, Facebook did say that they want to reach 25 percent in clean and renewable energy by 2015.
In a recent post, Facebook said that in the short-term, their goal is to reduce their impact on the environment and alter their energy mix. The reality is that Facebook is a fast-growing company. Their carbon footprint and energy mix may get worse before it gets better. Most notably, this could happen when the company finally brings its Sweden data center online in 2014. However, Facebook will not give up its drive to lower its carbon footprint. That is why the goal is to get at least 25 percent of the company’s power from clean and renewable energy by 2015.
Greenpeace was very pleased with the way that Facebook handled this situation. In fact, Greenpeace said that Facebook’s willingness to reveal its carbon footprint is very commendable. Right now Greenpeace is in the middle of launching an “Unfriend Coal” campaign. This is a campaign that is asking Facebook users to ask the company to switch from coal.
Gary Cook, who is a Greenpeace International Senior IT Analyst, said that Facebook has committed to being fully renewable powered, and this week’s detailed disclosure and announcement of a clean-energy target shows this. Facebook wants the rest of the world to follow its progress. Unfortunately, the transparency that Facebook has shown this week is still very rare among companies around the world. Many companies like to hide behind a cloud so people are never really sure what their emissions are like. Such companies that do this include Amazon. This company still refuses to disclose its energy mix information.